SAN FRANCISCO, July 9, 2019-- TSG Consumer Partners (“TSG”), a leading private equity firm focused exclusively on the consumer sector, today announced that William (“Bill”) Cooling has joined the firm as a Managing Director in New York, where he will focus on generating new investment opportunities, executing transactions and working with partner companies. “We’re thrilled to welcome Bill to the TSG team,” said Chuck Esserman, CEO and Founder of TSG Consumer Partners. “He has an exceptional track record in M&A across the consumer sector. Bill’s industry insight and deep network of relationships will help us further expand our investing efforts.