Strive Asset Management, co-founded by Vivek Ramaswamy, has reached $1 billion in assets, with 11 exchange-traded funds under its control. The fund was launched in 2022 with support from investors such as Peter Thiel and Bill Ackman, offering an alternative to ESG-focused investing. Strive's success can be attributed to its mission statement of encouraging companies to prioritize excellence over ESG mandates. Ramaswamy's presidential campaign has also garnered attention for the fund.