The survey found demand is being driven by a desire for customisation and transparency by allocators and other hedge fund investors. Hedge funds have seen demand to invest more in unconventional products than traditional macro strategies for the first time, a new study by Credit Suisse has found. The annual survey by Credit Suisse Prime Services discovered that non-traditional investment routes like separately managed accounts (SMA), private credit, co-investing, and longer lock products received higher net demand than the top traditional macro strategy.