Salesforce.com founder Marc Benioff gets a new role - that of a media baron. : Nick Turner & Gerry Smith & Nico Grant | Bloomberg  Last Updated at September 17, 2018 22:41 IST Salesforce.com founder Marc Benioff and his wife Lynne agreed to acquire Time magazine from Meredith Corp. for $190 million in cash, joining Jeff Bezos among tech billionaires buying venerable print publications. The move thrusts the brash 53-year-old entrepreneur, who helped lead the shift of software to an on-demand model, into a new role: media baron.