The school privatization PR stunt is a pet project of the Gleason family and Koch family fortunes. : The last week of every January, right-wing groups like Charles Koch’s Americans for Prosperity promote “National School Choice Week” (NSCW). Unlike other commemorative national weeks or months — such as Black History Month or Pride Month — NSCW did not emerge from an organic grassroots movement. Though touting a misleading notion of equal access to education, its billionaire-backed policy agenda pulls money away from universal public schools.