If you’re new to investing in real estate, don’t get seduced by a sexy-looking building or great projected returns. : Principal Owner, Capital Equity Partners, LLC. Real estate investment sponsor, developer, syndicator, operator, consultant and coach. If you’re new to investing in real estate, don’t get seduced by a sexy-looking building or great projected returns. To ensure a higher rate of success, understand the basic elements of the offering and then decide if it’s right for your investment tolerance.