What happened with GameStop will happen again. The rules have changed. : GameStop’s stock was once a quirky story for finance geeks. Now it’s about much more than that. It’s an example of accelerated digital disruption — and its effects are here to stay. By now, of course, most people have heard about the stratospheric rise of GameStop’s stock thanks to the concentrated efforts of millions of Reddit users betting against hedge funds. Regulators, brokerages, and hedge funds are in panic as all notions of a “rational” market has gone into a tailspin.