Also: BBH USA brings on 11 new hires for its creative department and Lerma/ 'joins' the Salvation Army. : BooneOakley’s unconventional COVID vaccination-inspired campaign has been making the rounds across the internet this week. The Charlotte, North Carolina-based agency created a truck billboard ad for a fake funeral home called Wilmore Funeral Home with one simple and attention-grabbing line: “Don’t get vaccinated.” The truck drove around for six hours during the Panthers vs. Saints tailgate this past Sunday.