When Evan Spiegel and Bobby Murphy first went live with Snapchat in the App Store in September of 2011, it was a disappearing photos app made by college kids that *definitely wasn't* for sending nudes. As of its tenth birthday this month, it has over 280 million daily users plus a stable of Content from media brands and influencers. Its products have inspired ephemeral sharing copycats galore, and investors currently think parent company Snap, Inc. is worth over $100 billion.