Private Equity

Sales Crm Pipedrive Takes Majority Investment From Vista Equity Partners To Reach Unicorn Status – Techcrunch

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Pipedrive, the sales CRM tool for small and medium-sized businesses, is the latest European company to reach unicorn status. Founded in Estonia and now headquartered in New York, the company has taken a majority investment from U.S. enterprise software focused private equity firm Vista Equity Partners. This means that Vista has effectively acquired Pipedrive, in the sense that the PE firm now has a majority stake. Multiple sources with knowledge of the deal tell TechCrunch the transaction values Pipedrive at $1.5 billion dollars. The official announcement also makes mention of unicorns.

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