The founder of the $22 billion Edelman Financial Services will also be an advisor to the firm. : Financial advisor Ric Edelman, the founder of Edelman Financial Services that has $22 billion in assets under management, has invested in cryptocurrency indexer Bitwise Asset Management. Bitwise co-founder and CEO Hunter Horsley told WealthManagement.com Edelman is "heavily" invested in both the asset management business and its fund, and will educate and support financial advisors interested in exposure to the new asset class in client portfolios.