The public affairs firm’s senior leadership will remain in place amid investment from WestView Capital. : The public affairs firm’s senior leadership will remain in place amid investment from WestView Capital. ALEXANDRIA, VA: Purple Strategies has secured a growth investment from Boston-based private equity firm WestView Capital Partners. Purple cofounders Steve McMahon and Alex Castellanos, managing partner Kristen Morgante and all other partners will continue in their roles leading the agency. WestView Capital’s financial injection marks Purple's first investment since it launched in 2008. WestView Capital focuses exclusively on middle-market growth companies.