LDC is a private equity investor, which is part of the Lloyds Banking Group. : LDC, the private equity investor, which is part of Lloyds Banking Group, has supported the management buyout of Message Direct. The Dorset-based company provides communications solutions to SMEs and large corporates. It was founded in 1994 near Bournemouth and now has over 7,600 customers. The business operates a number of brands including Message Direct, Jam and Verbatim. It has achieved material organic and acquisitional growth over the last two years under the leadership of Duncan Strike and his team.