The online RIA counts $10 billion in assets and bolsters its marketing division. : Online registered investment advisor Personal Capital recently surpassed $10 billion in assets under management, according to the firm. The increase in assets represents growth of more than $2 billion since the final quarter of last year, the company said in a statement. The AUM milestone follows the introduction of a private equity offering for clients with at least $5 million invested at the firm and it comes after the firm launched its FDIC-insured high-yield cash management solution, Personal Capital Cash.