Summary List PlacementThe numbers are impressive. $5,000 for one Instagram post. $8,900 for a single YouTube video. $13,644 in one month for affiliate marketing deals on TikTok. $20,703 from YouTube ads. $141,000 in one month for a YouTube channel. While celebrities have always been able to nab valuable sponsorship deals, everyday people are now also make significant money via social media. And some are taking notice. "We're looking quite a bit at the creator economy, which for better or worse feels like it's turning into the new small business," Tripp Shriner, partner at Point72 Ventures, told Insider.