SAN FRANCISCO, June 10, 2021 /PRNewswire/ -- iREITs, a data-driven real estate investment firm, has changed its name to Archer. The new name reflects the firm's approach to targeted real estate investing and emphasizes its expertise, precision, and speed to market. "The value proposition that resonates with real estate investors today is targeted exposure to specific markets and property types, coupled with speed to market," says Thomas Foley, co-founder and CEO of Archer.