Anna Popova believes Globant's $10m fund will provide crucial support to start-ups aiming to combat technology's harmful impacts. : “My eyes light up when I talk about it,” says Anna Popova, of Globant’s new Be Kind Tech Fund. A vice president for delivery at the digital technology company, Popova is co-leading the fund, which has a remit to back businesses with a very different type of take on innovation and digital transformation. “We hear a great deal of talk about the positive impact of technology on society, and that is very real,” says Popova.