Sonoma Brands, a private-equity investor in emerging brands led by Jon Sebastiani, has bought back the Krave brand of jerky from Hershey Co. , the group announced on Monday. Sebastiani, who started his career in the family wine business, is also founder of the Krave brand. Krave launched in 2009 and Hershey purchased it in 2015. Krave products include beef and pork jerky, pork rinds and plant-based jerky. Hershey recently reported an earnings miss, and says consumers are buying fewer snacks and sweets as the coronavirus pandemic drives up unemployment.
