Private Equity
Investment Will Further Accelerate Growth of Fitness Leader’s Connected Equipment and Industry-leading Subscription Technology Platform iFit LOGAN, Utah, October 6, 2020-- ICON Health & Fitness (“ICON”), the world leader in innovation, design and distribution of connected fitness equipment and software, today announced a $200 million growth investment led by L Catterton, the largest and most global consumer-focused private equity firm, and is joined by existing investor Pamplona Capital Management. ICON owns established industry-leading fitness brands NordicTrack®, ProForm® and Freemotion®, which offer connected fitness membership services powered by iFit, the immersive live and on-demand streaming fitness and wellness media platform.

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