Equity Land Group’s co-founders talk about establishing credibility and getting women investors excited about CRE. : Founded by long-time friends Anita Verma-Lallian and Smita Patil Mehta, the land investment and development company Equity Land Group focuses exclusively on the Phoenix metro area. To fund its land deals, it raises money from individuals and high-net-worth investors, placing particular attention on women investors. Both Verma-Lallian and Mehta say they feel passionate about empowering women to invest and diversify their portfolios. They seek to educate women about the ins and outs of real estate investing, specifically investment in land.