Gold prices moved up further at the bullion market here Monday largely in sync with overseas trend and increased buying by local jewellers. Silver also advanced on increased offtake by industrial units and coin makers. Standard gold (99.5 purity) moved up by Rs 40 to close at Rs 30,600 per 10 grams from last Friday's closing level of Rs 30,560. Pure gold (99.9 purity) also rose by a similar margin to end at Rs 30,750 per 10 grams as against Rs 30,710 previously.