The social network you love — or hate — needs a radical reboot. In late 2011, Facebook found itself in a terrifying position for a soon-to-be-public tech company: It was behind. After months of planning, Facebook had just wrapped up its annual F8 developer conference, a chance to show off new products and features to a room full of partners and press. The unveiling, which came on the heels of a company-wide “lockdown” following the unexpected announcement from earlier that summer that Google was building its own social network, was well received.