:Private equity firm Advent International is exploring a sale of CCC Intelligent Solutions Holdings Inc, a provider of software to the car insurance industry that has a market value of $7.1 billion, people familiar with the matter said on Friday. Investment bank Morgan Stanley is advising CCC on its talks with potential acquirers, which include other buyout firms, the sources said, adding that no deal is certain. CCC representatives did not immediately respond to a request for comment, while Advent, which holds a 56 per cent stake in the company, declined to comment.