Join executive leaders at the Data, Analytics, & Intelligent Automation Summit, presented by Accenture. Register here. Endgame, a self-described customer observability platform, today announced it has raised $12.5 million in a funding round, with contributions from Naomi Ionita, Menlo Ventures, Kara Nortman, Upfront Ventures, Sandhya Hedge, and Unusual Ventures. CEO Alex Bilmes said the funds, which bring the company’s total raised to $17 million, will be used to grow the team and invest in R&D. Product-led growth, where users adopt free or trial products, has attracted attention and investment, particularly in the enterprise.