Contextualising alternative data is key to garnering true insights Submitted By James Williams | 07/12/2020 - 3:24pm SEI Contact Form Contact Company The world has witnessed an unprecedented explosion of data over the last few years. Most of us will be familiar with the term Terabyte, which represents 1012 or 1 trillion bytes of data. But such is the data-drenched world in which we live today that Caltech estimates 463 Exabytes of data will be created, every day, by 2025. One Exabyte is 1018, equivalent to one quintillion bytes! The numbers are mind-boggling and too much for our human brain to comprehend.