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College Startup Swayy Is Making Shopping For Theme Parties Easier

by vox.com posted 8months ago 44 views
Founded by two college juniors, Swayy attempts to solve the problem of dressing for too many parties. A choker made of hot pink marabou could only be considered an “essential” item if you are a very specific kind of person living a very specific kind of lifestyle. But it’s exactly the kind of customer targeted by a new startup launched by two students at the University of Texas.

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