Family Office
Miniso founder Ye Guofu is confident that demand for his low-cost products is resilient, both at home and abroad. : Miniso is the purveyor of inexpensive but sleekly designed household goods, such as $2 mascara and $6 headphones. In the pre-Covid era, Ye Guofu, the founder of Chinese affordable lifestyle retailer Miniso, would spend months overseas scouting out potential new markets. While the pandemic has temporarily paused his trips abroad, it hasn’t thwarted his plans for international expansion.

In this article