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China's Wanda Buys Infront Sports & Media From Bridgepoint for $1.2 Billion

Private Equity
by trusted insight posted 3years ago 493 views
Dalian Wanda Group, the Chinese real estate company headed by China's richest man Wang Jianlin, has bought the Swiss sports marketing company, Infront Sports & Media Group from the private equity group Bridgepoint for $1.2 billion. Infront is the exclusive sales representative for distribution of broadcast rights to the 2018 and 2022 World Cups and it does media and marketing for the Chinese Basketball Association. It is run by Philippe Blatter, nephew of Sepp Blatter, president of global soccer's organizing body, FIFA.