BroadSoft explores options, including potential sale. : BroadSoft Inc , a U.S. provider of software that helps companies offer cloud-based communications services, is exploring its options, including the potential sale of the company, according to people familiar with the matter. The move comes as BroadSoft faces increasing competition from larger technology companies such as Cisco Systems Inc , Ericsson and Nokia Oyj , as well as newer market entrants such as 8x8 Inc .