MARKET. : Investment & Pensions Europe, “Time to invite brown corporates to the green bond party”, Manuel Adamini, Sean Flannery, Toby Heaps and Eloy Lindeijer Authors argue that browns corporates should be allowed to enter the green market when financing technological energy efficiency improvements or radical operational changes. However they stress the role of gatekeepers “when admitting brownish sectors to the green game”. A deal-flow-focused debate around brown-to-green transitions has not been held in the market. But we need it so badly.