By pursuing content marketing, real estate professionals grow their reputation and lay the foundation for future sales. : Real estate agents depend on powerful marketing strategies to engage buyers and close sales. In the age of digital marketing, for-sale signs on front lawns are no longer enough to convince sellers to choose a particular agent and to attract homebuyers. Technology-based marketing strategies like content marketing can set agents apart in a crowded marketplace and help them grow their businesses. Content marketing in the real estate sector is about more than pitching properties to potential buyers.