Summary List Placement10. Livekindly Total raised: $342.5 million Founders: Kees Kruythoff, Roger Lienhard, Jodi Monelle Livekindly functions as a conglomerate for plant-based food brands. It owns small international labels, including Oumph!, which makes soy-based products in Europe, and South Africa-based Fry Family Food Co., which sells products like plant-based chicken burgers and pea-based grounds in the US. It also runs a news website that covers issues relevant to plant-based consumers and vegans. This week, the site featured stories about KFC and Beyond Meat introducing a plant-based spicy beef wrap in China as well as NBA player DeAndre Jordan starting a vegan cooking show. 9.