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Posted on: Dec. 8, 2016, 1:11 p.m.
U.S. private equity firm Kohlberg Kravis Roberts launched a tender offer on Thursday for a stake in Germany's GfK, teaming up with the faltering market research firm to develop new computer-based strategies and fend off competition. GfK's majority shareholder, GfK Verein, will hold on to its 56.46 percent stake under the agreement but said it would support the technological overhaul proposed by KKR, which has a track record of successfully turning around media and market research businesses. Full investment news articleRelevent to this post: Kohlberg Kravis Roberts,