What motivated Chris and Brian Cooke to leave the wirehouse world for supported independence with a relatively unknown broker/dealer? : Seven years ago, Chris and Brian Cooke made headlines for breaking away from Wells Fargo Advisors to join the “under the radar” Indianapolis broker dealer Noyes & Co. It demonstrates the “pushes and pulls” that motivated their decision to leave Wells, which we find are common amongst many top advisors like them: John Cooke started the business in 1969 as part of Prudential Securities, with Chris and Brian joining in 1992.