E-commerce startup Verishop has raised another $12.5 million, sources familiar with the deal confirmed to Business Insider. Rakuten Ventures, Lightspeed Venture Partners, Madrona Venture Group, and real estate company Simon Property Group participated in the pre-Series B round. Former Snap chief strategy officer Imran Khan's 4-month-old e-commerce marketplace focuses on fashion, beauty, and wellness products. Click here for more Prime stories. Former Snap chief strategy officer Imran Khan has raised another $12.5 million for his e-commerce startup Verishop, for a total of $30 million raised, sources familiar with the deal confirmed to Business Insider.