Steven H. Krein is the Cofounder, CEO and Managing Partner for StartUp Health. Steven, a successful long time entrepreneur, is co-founder, Chairman and CEO of OrganizedWisdom, and previously cofounded and was Chairman and CEO of Promotions.com, Inc., a global online advertising, direct marketing and technology company which was founded as Webstakes, Inc. in 1996, went public on Nasdaq in 1999 and was acquired by iVillage, Inc in 2002. Promotions.com was named to Deloitte & Touche's prestigious 2002 "Technology Fast 50", ranking it as one of the fastest growing technology companies in New York City. In less than four years, the company generated more than $27 million in annual revenue, built a membership of more than 20 million consumers, attracted blue-chip clients and advertisers such as Kraft Foods, Bristol Myers Squibb, Citibank and NBC, raised almost $100 million from leading venture, strategic and institutional investors and achieved more than a $500 million dollar market capitalization as a publicly traded company. After the company’s sale, Krein briefly stayed on at iVillage as a senior executive before founding Transformation Ventures, where he created and coached entrepreneurs on The 10 Laws of Creating Equity Value™. From October 1994 to May 1996, Steven was Assistant Publisher of Law Journal Extra!, the first online legal news and information web site, which was acquired by American Lawyer Media and is now known as Law.com. Steven is a frequent speaker on digital health and wellness entrepreneurship and has been featured on NBC’s The Today Show, CNN, the Fox New Channel, CNBC Power Lunch, CNBC Marketwatch and Bloomberg News. Steven received his J.D. degree from Widener University School of Law and his B.A. degree from the University of Maryland - College Park. Steven is a Member of YPO (the Young President's Organization) – Metro New York Chapter and lives in New York City with his wife and three daughters.