Ben Parr is a journalist, author, entrepreneur, investor and expert on attention. He is Co-Founder and Managing Partner of DominateFund, a strategic venture capital fund that accelerates the growth of promising early-stage startups focused on unique technologies, software and products. He is the author of "Captivology: The Secret Science of Capturing People's Attention", due March 2015 from HarperOne. His book dives into the science of attention, why we pay attention to certain people, products, companies and ideas, and how to capture and retain somebody's attention. Previously, Parr was the Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on social media and technology, managed Mashable’s editorial team, and interviewed everyone from Ashton Kutcher to Mark Zuckerberg. He also served as Columnist and Commentator for CNET. Parr’s work has been featured in a variety of media, including CNBC, CNN, Fox News, The Wall Street Journal, NPR and The New York Times. Parr is a graduate of Northwestern University, majoring in Science in Human Culture and Political Science, and minoring in Business Institutions. He has been named to the Forbes 30 Under 30 and named one of the top 10 tech journalists in the world by Say Media.