A California start-up wants to “redesign the entire end-of-life experience.” The answer to “eternity management”? Forests. : A California start-up wants to “redesign the entire end-of-life experience.” The answer to “eternity management”? Forests. SANTA CRUZ, Calif. — Death comes for all of us, but Silicon Valley has, until recently, not come for death. Who can blame them for the hesitation? The death services industry is heavily regulated and fraught with religious and health considerations. The handling of dead bodies doesn’t seem ripe for venture-backed disruption. The gravestone doesn’t seem an obvious target for innovation.