With an innovative initial coin offering (ICO), this intrepid entrepreneur is changing how women--and women of color--raise startup funds. : When Ashwini Anburajan went on a roadshow a few years ago to raise funds for her ad tech startup, OpenUp, she encountered a level of rejection she had never experienced before. "I had VCs openly tell me, 'You're great, it seems like you're good at sales, but you should come work for us rather than run your own company," she recalls. "I was a female founder. I was a woman of color.