CEOs who go long in their outlook have natural allies among institutional shareholders. : Pressure from Wall Street often compels CEOs to focus on the next quarter so that they can meet short-term expectations. But while it is important to meet short-term goals, it is equally – if not more – important to emphasize longer-term objectives. CEOs who adopt long-term strategies eventually help their companies become more profitable, have happier employees and shareholders, and become better corporate citizens, according to a new book titled, Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy.