Revenue is vanity; profit is sanity. : Click the Follow button on any author page to keep up with the latest content from your favorite authors. It’s fundamental, the raison d'être, the very purpose of running a business: profit. But you don’t need to look very far to see companies securing massive investments while losing billions. Some are even raising further investment despite previous rounds yet to bear any returns. So why is there such an insatiable appetite to invest in unprofitable companies?