Part of the attraction of full-service hotels for value-add investors may be their strong performance. : With current market dynamices the way they are, grand old hotels are proving to be ripe candidates for renovation. Value-add investors are especially attracted to “full-service” or “upscale” hotels, which at the very least provide food and beverage service and often come with a full suite of amenities for guests like fitness centers, swimming pools and conference space. “There’s been a real run-up in activity since 2016,” says Jim Costello, senior vice president for Real Capital Analytics, based in New York City.