Summary List PlacementIn the past, investing for a profit and "making a difference" were two of life's lodestars that most people followed separately. But times are changing. Investors are increasingly looking to direct their funds towards companies that are making positive social or environmental impacts in the world. The essence of impact investing is putting your principal where your principles are. But how exactly does someone find impact investing opportunities? Is it safe and profitable to invest in social impact? Here's what you need to know. What is impact investing?