New York-based Bluecore, Inc., a marketing automation solutions startup that serves e-commerce, has acquired Betaout, Inc. for an undisclosed sum, a top executive of the Noida-based company operating in the same segment told TechCircle. Ankit Maheshwari, chief executive and co-founder of Betaout, told TechCircle that the firm will cease to exist as a separate brand. Bluecore said in a statement that the latest acquisition, which comes on the heels of a foray into Europe, establishes the firm’s presence in over 60 countries.