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Access here alternative investment news about Us-based Bluecore Buys Marketing Automation Firm Betaout | Techcircle
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Us-based Bluecore Buys Marketing Automation Firm Betaout | Techcircle

by techcircle.vccircle.com posted 10months ago 33 views
New York-based Bluecore, Inc., a marketing automation solutions startup that serves e-commerce, has acquired Betaout, Inc. for an undisclosed sum, a top executive of the Noida-based company operating in the same segment told TechCircle. Ankit Maheshwari, chief executive and co-founder of Betaout, told TechCircle that the firm will cease to exist as a separate brand. Bluecore said in a statement that the latest acquisition, which comes on the heels of a foray into Europe, establishes the firm’s presence in over 60 countries.

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