The self-described reputation management site, which allows professionals to anonymously submit reviews on their peers, has just renamed its site to “Honestly.com” and raised $1.2 million from several high-profile firms including First Round Capital, Ron Conway’s SV Angel, Charles River Ventures. The round also includes individual investors, like Joshua Schachter, Travis Kalanick and Richard Chen. The corporate entity is still officially named Unvarnished, but in terms of identity and brand the company will effectively go by Honestly. Beyond today’s makeover and funding announcement, co-founder Peter Kazanjy is officially opening the site to any professional.