Away's new lofty valuation proves how far you can get with excellent branding. :
The direct-to-consumer seller of Instagrammable luggage has collected $100 million in Series D funding at a $1.4 billion valuation in a round led by Wellington Management, with support from Baillie Gifford, Lone Pine Capital and Global Founders Capital, reports The Wall Street Journal . The capital will be used to build additional brick-and-mortar stores, as well as add to Away’s portfolio of merchandise with an eye toward expanding into generic travel gear. To date, Away has sold more than 1 million suitcases.