On Thursday, Transcend launched with a $3.95 million seed round led by Accel. Transcend focuses on data privacy by gives users more control over their data by making it easier for them to see how apps are using their personal data and downloading it. Transcend CEO Ben Brook co-founded Transcend as a student at Harvard, and he explains how it initially 'got rejected like 18 times' before getting a check that helped Transcend take off. With more regulations like the European Union's General Data Protection Regulation, Brook believes data privacy will become even more important in the coming years.