Jon Keidan's consumer venture firm Torch Capital announced Tuesday it secured $60 million for its first fund from figures including financier Silas Chou, iHeartMedia chairman and CEO Bob Pittman, and Rent the Runway cofounder Jenny Fleiss. Keidan told Business Insider that he thinks Silicon Valley investors do consumer startups a disservice by comparing them to pure-play technology or software businesses, putting too much pressure on founders and ultimately allowing them to fail. Keidan has invested in real estate startup Compass, online doctor scheduler Zocdoc, fast-casual salad chain Sweetgreen, investing app Acorns, and men's health company Roman, among others.