Strategies startup CEOs can adopt to remain agile and responsive in a rapidly-changing business landscape. : Ben Horowitz, cofounder of Silicon Valley venture capital firm a16z, once made the distinction between the circumstances that call for a “peacetime” vs “wartime” leadership approach. During peacetime, CEOs can focus on expanding the market and reinforcing the company’s strengths. During wartime, they are fending off an existential threat. Much of the last decade, we’ve enjoyed a period of peacetime fueled by economic growth and prosperity. But the onset of the COVID-19 pandemic quickly moved business-as-usual into wartime mode.