Private Equity
About 3.5 years ago, we met Michael and Lillian from SecondMeasure while they were in Y Combinator. We were lucky to invest not only during this time, but also doubled down in an extension. And this week, the company announced it had raised a super-sized $20M Series A financing co-led by Kent Bennett from Bessemer Venture Partners and also Goldman Sachs. (The round was completed last fall, but announced this week.) SecondMeasure if a unique company that also boasts a unique customer set. SecondMeasure’s technology empowers its customers to drill into consumer spending behaviors from a number of angles.

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